Bismillah.

Mata kuliah Project Business Development dirancang berbasis Project-Based Learning (PBL) dan Outcome-Based Education (OBE), di mana mahasiswa secara berkelompok menjalankan usaha nyata dengan modal terbatas. Melalui proses ini, mahasiswa dilatih untuk menerapkan prinsip kemandirian dan kewirausahaan, mengasah kemampuan manajerial tim serta manajemen diri, dan merancang strategi pemasaran efektif berbasis kebutuhan pelanggan. Pembelajaran berfokus pada praktik lapangan yang didukung oleh penggunaan dashboard sederhana untuk memantau penjualan, arus kas, dan hasil eksekusi, sehingga mahasiswa mampu menghasilkan pengalaman langsung dalam mengelola bisnis sekaligus membangun keterampilan relevan dengan dunia usaha masa kini.

The Project Business Development course is designed based on Project-Based Learning (PBL) and Outcome-Based Education (OBE), where students work in groups to run a real business with limited capital. Through this process, students are trained to apply principles of independence and entrepreneurship, develop managerial and self-management skills, and design effective marketing strategies based on customer needs. The learning emphasizes hands-on practice supported by simple dashboards to monitor sales, cash flow, and execution results, enabling students to gain direct business management experience while building skills relevant to today’s business environment.